Author Press Books

Book Details

Media, Youth And Values

Authored By: J. Josephine

Publisher:  Authorspress

ISBN-13:  9789352071234

Year of Publication: 2015

Pages: 236

                                       Binding: Hardback(HB)

Category:  Media

Price in Rs. 696.50

                             Price in (USA) $. 55.72

Inclusive of All Taxes (After 30% Discount on the Printed Price)

Book Description

Book Contents


About the Book


The book comprises of recently undertaken research papers of teaching faculty and researchers from various Universities and colleges in India on the topic, Media, Youth and Values. Almost all the papers are based on meticulously carried out empirical research. The research findings reflect the socio-economic forces that have encouraged the growth of media of communication and the increased competition among media for advertising revenue. In addition media today focus on the audience fragmentation as they are divided into different groups. The mass media today need information about the consumers changing values, tastes and trends in lifestyles. Since the new media technologies have been adopted and integrated into the daily lives of an increasing number of young people there is an urgent need to study the influence of the new media on the activities, social relationships, and the world views of younger generations. Debates about whether media technologies shape values, attitudes and patterns of social behavior are not new but at the same time there is a greater need to study the values, attitudes and behaviour of youth activity in a media-rich environment. 

About the Author


J. Josephine is a retired Professor from the Department of Journalism/Communication, University of Madras. She has four decades of teaching and research experience. Presently offering her services as a visiting faculty at the PG & Research Department of Visual Communication, Holy Cross College, (Autonomous), Tiruchirapalli.