Authored By: Anu Chandran
Year of Publication: 2018
|Pages: 400||Binding: Hardback(HB)|
|Price in Rs. 910.00||Price in (USA) $. 72.8|
Cultural tourism is often acknowledged as the trailblazer proposition that gives traction to the various stakeholders of the tourism phenomenon across global destinations. A top-notch motivation for tourists, the figures of cultural tourists visiting the enamouring tourism havens world over are swelling constantly. The cultural expressions and manifests are wooing hordes of tourists which offer great benefits particularly to the developing countries. The leeway provided by cultural tourism in terms of innovations, product diversification, community participation, poverty alleviation, showcasing village resources and artefacts, reviving art forms, and brand development has catapulted the image of many an international destination. The incredible India brand campaign, primarily laced with the cultural embodiments of the country has indeed made the tourism industry utmost vibrant. The tourism brand architecture of Kerala–God’s Own Country as well as Enchanting Tamil Nadu is built on the priceless edifices of cultural symbols such as art, literature, sculpture, archaeology, languages, visual reminders of history, dance, costumes, cuisines, music, performing art forms, and much more. This book portrays both the promotional and managerial dynamics of cultural tourism while unravelling the unique cultural attributes of Kerala and Tamil Nadu. Configuring nine chapters, this work primarily delves on the importance of cultural interactions achieved through cultural tourism management in Kerala and Tamil Nadu. The most relevant aspect of this book is to place great emphasis on the cultural contributions of both the States and analyse the emerging trends and practices of cultural tourism management in its tourism centers. Due thrust is accorded to the promotional intricacies of art and architecture in Kerala and Tamil Nadu. In addition, the work provides the historical backdrop of the cultural expressions of the States. The perspectives, approaches, policies, and programmes of cultural tourism management in Kerala and Tamil Nadu have been extensively sketched in the book.
Dr. Anu Chandran, Assistant Professor in the Department of Tourism Studies, Pondicherry University has fifteen years of teaching experience and two years of administrative experience as Divisional Tourism Officer of Andhra Pradesh Tourism Department. He was awarded Ph.D. in Management Studies from the Institute of Management in Kerala (IMK), University of Kerala, and has published four books including a volume of poetry titled Looking Beyond. Dr.Anu is an M.Phil in Futures Studies, Post Graduate in English Literature M.A. Litt from Kerala UniversityandPost Graduate in Tourism Administration (MTA from Pondicherry University) and has P.G. Diplomas in Journalism and Public Relations (SCMS, Kochi) and Psychology (DDE, Pondicherry University). He has published fifteen research papers and articles in international journals and thirty papers in national journals including International Journal for Qualitative Research in Services, Inderscience Enterprises, UK, and Revista de Cultura and Turismo – Brazil, Journal for Tourism Management Research, SAJOSPS, SAJTH,Journal Press–Vision, SCMS Journal, and ZENITH-EIJMMS.Dr.Anu Chandran was engaged for the consultancy work for the promotion of Odisha tourism destinations by Sand Pebbles Tour Company.Dr.AnuChandran is also the Associate Editor of BharathaPathrika Trilingual Journal, Editor of PUTSAL Newsletter– the biannual publication and Yatra Mag –the annual publication of DTS, and also the Guest Editor of the journal, Tourism: Theory and Practice. An alumna of Pondicherry University, he has also co-ordinated a National Seminar titled Indian Tourism– Opportunities Unlimitedin 2007. Dr.Anu has presented research papers in twenty one International Conferences and fourty-nine National Conferences and Seminars. He has also completed a project for the development of Backwater Tourism in Kerala He has won several awards namely Best Teacher Awards of Pondicherry University, Best Research Work Award and Commendation Certificates.